From start-up to standout - it starts with the right name
The strategic importance of naming
FIRST IMPRESSIONS
EMOTIONAL CONNECTION
DIFFERENTIATION
A brand name plays a vital role in a company’s identity and positioning. It impacts the customers initial perception and, over time, helps create brand loyalty and recognition.
No business investment lasts longer or gets more use than your name
NAME DROPPING
Here are some of the direct clients we’ve had the pleasure
of working with, delivering both branding and lead generation campaigns. As brand experts with commercial acumen, we understand the strategic power of the right name, driving engagement, boosting recall, and increasing online traffic.
The team behind the dream
TEAMWORK MAKES THE DREAM WORK
The number one goal in naming? Total Recall. Your name and domain can make it easy or difficult for folks to remember and find you online. Want to spend a small fortune on SEO? Go right ahead. Or, start with a name that does the heavy lifting for you.
Don’t outspend the competition, outsmart them. Naming demands strategic, technical, and creative expertise. Investing in a professionally developed name is one of the smartest business decisions you’ll ever make, it’s your foundation for success.
Successful missions
PORTFOLIO
The brief
This business designs and supplies custom apparel tailored for retro car and motorbike club enthusiasts.
The name’s meaning
‘FUNK’ captures the vibrant vibe and visual language of the era, evoking a sense of groove, energy, and style.
Logotype
Domain Name Example
Successful missions
PORTFOLIO
The brief
Sofitel Sydney, a heritage listed 5-star hotel owned by Accor was designing a new bar, situated on Level 5.
The name’s meaning
‘LEVEL 5’ suggests the elevated status and exclusivity
of a high-quality bar, its location and ambiance.
Logotype
Domain Name Example
Successful missions
PORTFOLIO
The brief
An app that transforms traditional vouchers by putting promotions and offers directly on consumers' phones.
The name’s meaning
‘VOUCHR’ effectively communicates the essence of a traditional discount coupon through its name.
Logotype
Domain Name Example
Successful missions
PORTFOLIO
The brief
This off-grid cabin in New Zealand overlooks multiple islands, providing an immersive natural experience.
The name’s meaning
‘KABIN’ evokes a sense of a cozy and nurturing retreat,
emphasizing comfort and tranquility in a natural setting.
Logotype
Domain Name Example
The right name and domain accelerates your marketing efforts
STELLAR IDEA + EPIC NAME =
25+ years branding expertise
1000+ projects delivered
INVESTMENT OPTIONS
They get the business case quickly, see the pitfalls and deliver solutions that work and are highly engaging. The best combination of business and creative skills I have ever encountered.
Nathan Wilson
Kipp and the team are marketing experts in their own right. It's branding with brains and an understanding on what sticks in your mind.
Ben Foote
A brand name plays a vital role in a company's identity and positioning. It impacts the customers initial perception and, over time, helps create brand loyalty and recognition.
Ben Foote
Name development and domain acquisition
